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About us

Sugar Beard is a company for beards by beards! We are not a White label company. All products are fully tested to comply with UK & EU cosmetic standards. Certificates are available at request. 'Before you stroke it, sugarcoat it'

Sugarbeard started in an unlikely way with a very random series of events. BothTom and Rory are part of the biggest beard Club in the world; 'Bearded Villains'. We are in different chapters, Rory part of 'Southwest kingsman' and Tom is the lieutenant of Bearded Villains Welsh Chapter. Early in 2018 the southwest were having a meet in Exeter and although we had not met at this point, the Brotherhood is very tightnit, as such Rory offered Tom a bed in his room for the night as tom decided to attend the meet very last minute. A big part of being a Bearded villain is doing charity work, so when we became established as Sugar Beard, we wanted this to be part of our company ethos too. Sugar Beard began it's journey at that Exeter meet as Rory commented on how great Toms Beard balm smelled and wanted to get some. Tom explaned that I had never been able to find a balm that had great hold and a great scent, so after trying circa 30 different brands and fancying himself as a bit of an engeneer tom decided to make my own knowing exactly what I wanted it to do and how I wanted it to smell. So after some trial and error in the kitchen, I felt I had the perfect formula and simply made my own batches. After explaining this to Rory, he was keen that we put our ideas together and he came up with name Sugarbeard, from there we started making it for the general public. Sugar Beard has just passed its first 12 months as an established company